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Off The One is a musical term applied to syncopation that emphasizes the second beat (usually weak) of a rhythm as opposed to the usual on-beat. This is a fundamental technique of African polyrhythm that influenced Afro-Cuban or Brazilian music.
1 2 3 4 1 2 3 4 - the stress is on the "unexpected" or syncopated beat.
1 2 3 4 1 2 3 4 - the stress here is on the "on" beat.
For our clients, this means we always look for opportunities to create unexpected results that delight their customers.